ABOUT ME
Hi! I’m Eduarda Miguel! It’s very nice to e-meet you! 😊
My professional journey has been shaped by two complementary worlds: Tourism and Marketing. From the Port Wine Museum to Bomporto Hotels, passing by the stunning island of Rhodes at Hotel Labranda Blue Bay Resort, each experience has added depth to my skill set and reinforced my adaptability. When I started university and studied Marketing and Advertising after studying Tourism since I was 15, the evolution brought structure and strategy to my creativity.
I transform ideas into results through creativity, method, and technology. I’m a highly motivated, curious, and versatile professional. I’m always eager to learn, constantly searching for better solutions, and never willing to settle for the typical “that’s how we’ve always done it.”
I don’t just execute tasks, I question processes, find more efficient ways of working, and implement real improvements so that teams can focus on what truly matters: creating. I’m organised and methodical enough to structure any project, while remaining creative enough to bring fresh thinking to every challenge I take on.
I thrive in team environments, value open collaboration, and welcome constructive criticism as an opportunity to grow. My strong sense of integrity, combined with my interpersonal skills, allows me to contribute effectively to any environment.
Versatile in both tools and skills, from Illustrator and Canva to Influencer Marketing and copywriting, I bring a well-rounded approach to everything I do. What sets me apart is the balance: methodical enough to take on a project from start to finish, creative enough to make it stand out.
Let’s talk about our future?
Want to get to know me better? Download my CV, or scroll down for a more insightful something something
PROFESSIONAL EXPERIENCE
❮
2013-2016
Dec. 2014 – Jan. 2015
Apr. – Jul. 2016
May 2017
Jun. – Sep. 2017
Nov. 2017
Jun. 2018
May – Oct. 2018
Jun. – Sep. 2021
Feb. – May 2022
2022-2023
2023 – Present
❯
Sep. 2013 – May 2016
School Formation Events
Receptionist, organiser, catering and bar service
INSERIR TAREFAS AQUI
Dec. 2014 – Jan. 2015
Port Wine Museum
Trainee (Receptionist)
INSERIR TAREFAS AQUI
Apr. – Jul. 2016
AC Hotel Porto
Trainee (Housekeeper & Receptionist)
INSERIR TAREFAS AQUI
May 2017
National Congress of Internal Medicine
Assembly line, conference support, secretariat
INSERIR TAREFAS AQUI
Jun. – Sep. 2017
Real Companhia Velha
Trainee (Tour Guide)
INSERIR TAREFAS AQUI
Nov. 2017
BEA World
Conference support, cloakroom & welcome service
INSERIR TAREFAS AQUI
Jun. 2018
NOS Primavera Sound
Information post
INSERIR TAREFAS AQUI
May – Oct. 2018
Real Companhia Velha
Tour Guide
INSERIR TAREFAS AQUI
Jun. – Sep. 2021
Labranda Blue Bay Resort
Trainee (Waitress, hostess, bartender)
INSERIR TAREFAS AQUI
Feb. – May 2022
Tram Museum
Trainee
Support daily museum operations by managing ticket sales, handling end-of-day cash reconciliation, and coordinating ticket distribution to tram drivers; accompany and support guided tours, tram trips, and on-site activities, ensuring a seamless and memorable experience for visitors; develop and revise scripts for guided tours, ensuring content is engaging, accurate, and aligned with the museum’s narrative and brand; promote and accompany activities and experiences beyond the museum’s walls, acting as an promoter for the institution in external settings; establish and nurture partnerships with local businesses and partners to enhance the offer during events and special occasions; research and negotiate the best pricing strategies for the museum’s products and services.
Sep. 2022
ML – Viagens e Turismo
Travel agent & graphic designer
Help communicate the travel agency’s image to attract potential clients; update and manage social media presence; maintain and refresh the website to ensure accuracy and alignment with brand standards; help prepare content for social networks and the website; create designs for social media promoting travel experiences, destinations, and trips; design yearly booklets for religious trips; design brochures and booklets for trips and travel packages; support the preparation of offers and travel packages for clients; book and coordinate all trip components (hotels, transfers, car rentals, meals, boat trips, flights, and more); manage client flight check-ins; arrange travel insurance for clients; support the implementation of the agency’s marketing plan and strategy; negotiate and manage supplier deals for merchandise; design branded merchandise; prepare comprehensive trip bags for groups, including schedules, trip booklets, key information, luggage name tags, hats, lanyards with participant names and trip details, and personalised thank-you notes.
Sep. 2023 – Present
Bomporto Hotels
Marketing Assistant
Help communicate the hotel’s image to the outside world to attract potential clients; maintain and optimise presence on online booking and lifestyle platforms, including content creation, updates, and imagery management; support the implementation of the hotel’s marketing plan and strategy; manage and refresh monthly offers across all 3 hotel properties; review and revise hotel websites and apps to ensure accuracy and alignment with brand standards; help prepare content for social networks and the website; create and curate content for LinkedIn and other relevant channels; produce engaging copy for What’s On communications; translate menus and key materials from Portuguese into English, Spanish, and French; intermediate between the design agency and the hotels; design and update menus for Rebello’s dining experiences; design promotional flyers and visual materials for Rebello’s themed experiences; keep menus up to date across all online platforms; support the preparation of offers to clients; manage the download and forwarding of invoices from Facebook, Google, and Adobe to the accounting team; create and revise texts for internal and external communications, such as newsletters; handle influencer relations end-to-end – from identifying the right profiles and reaching out, to managing collaboration approvals, reviewing deliverables, coordinating availability with the reservations team, issuing agreement letters, and following up post-stay; participate in various promotional actions; attend and support Rebello photoshoots to ensure brand consistency on set; photograph Rebello’s Cocktail of the Month.
EDUCATION
❮
2013-2016
2016-2018
2018-2022
❯
2013 – 2016
Rio Tinto High School
Technical Reception course
2016 – 2018
Porto School of Hospitality and Tourism
Tourism Management course
2018 – 2022
ISCET
Tourism + Marketing and Advertising degree
SKILLS & COMPETENCES
LINGUISTIC
SOFTWARE
Illustrator
Premiere
Photoshop
WordPress
Google Business
Google Analytics
PORTFOLIO
CERTIFICATES
May 2026
Semrush – Become an AI-Powered Marketer
March 2026
Crews Education – AI & Hospitality training
February 2026
Semrush – Influencer Marketing Campaigns for Beginners
May 2023
Sulforma – Curso Módulo I – Básico de Reservas, Tarifas e Emissões
RECOMMENDATION LETTERS
Filipe Balseiro
Filipe and I worked side by side at Bomporto Hotels, and from day one, we built a strong team dynamic built on trust and mutual support. He helped me understand the brand and mentored me from 2023 to 2025. Working alongside him allowed me to sharpen my copywriting skills and grow professionally.
Professor Martim Roquette Durão
Throughout my Marketing and Advertising degree, Prof. Martim guided me through a broad and diverse curriculum. From Excel to video editing and creative production, his teaching gave me a strong, well-rounded skill set that I continue to use in my professional life.
Alexandrou Anastasios
Alexandrou was the Operations Manager at Labranda Blue Bay Resort during my internship, and his guidance was invaluable from the very start. His leadership style left a lasting impression on how I approach professionalism and leadership in the workplace.
